Kelly Hlavinka, COLLOQUY - Loyalty World 2010
The Evolution of Reward Programs - What Challenges and Opportunities Does the Future Hold?
Nov 15, 2010 > Loyalty World 2010, London, UK > COLLOQUY
What are the trends in customer behavior?
The importance of customer insight in defining the right rewards strategy.
As social media educates customers to manage their own data profile, how will this impact their decision to relinquish control of their personal information to third party schemes?
How can you make the most of the new data sources?