Bruce Kerr
AIR MILES and American Express Canada – Making Cents of Customer Loyalty
Sep 25, 2008 > Terrapinn Conferences - Loyalty World Europe > AIR MILES
Discover how the AIR MILES Reward Program became the model for all coalition marketing programs in its pioneering use of rewards to gain insights into consumer behavior. And learn how one of its key sponsors, American Express Canada, uses the program as a tool to engender loyalty and strengthen customer relationships. Hear why Amex decided to join the coalition, the results achieved to date and how the company builds its brand within a multi-sponsor environment.