As a LoyaltyOne consultant, Aline advises on best practices in all areas of loyalty marketing, including strategic planning, financial analysis and project implementation. Drawing on two decades of experience in designing and managing rewards programs, she helps develop and implement loyalty solutions that meet clients’ immediate business objectives while creating value for their customers and building long-term brand relationships. She is part of a team of senior consultants who work with a wide range of high-profile companies, among them Walgreens, MGM MIRAGE, HP Software and Visa International.

Prior to joining LoyaltyOne, Aline held senior positions in client services and loyalty marketing with Carlson Marketing Worldwide, where she worked across many industry verticals with a varied roster of clients, including Merrill Lynch, T.G.I. Friday’s, Sprint, and Hallmark. She began her career in finance with NHP Property Management before shifting her focus to marketing as an analyst with Browning Ferris Industries.

Based in Minneapolis, Aline holds a BA in Finance and Accounting from Mount Vernon College and is completing a Master of Business Communication degree from the University of St. Thomas.

Drawing on his extensive background in credit card marketing, Andrew is an expert in building loyalty strategies for the financial services sector. Prior to joining the LoyaltyOne US executive team, he held a senior position with RBC Royal Bank, Canada’s largest financial institution, where he oversaw the design, launch and record-breaking growth of the RBC Rewards program.

With his breadth of experience in loyalty strategy and execution, and in deploying innovations such as co-branding partnerships, Andrew is an invaluable source of ideas and counsel for loyalty marketers in all sectors. As Vice President, Business Development, he explores new opportunities for LoyaltyOne US and is responsible for LoyaltyOne Consulting, whose team of seasoned loyalty practitioners works with clients across the continent from offices in Dallas, Minneapolis and San Francisco.

In the early 1990s, Andrew helped foster key sponsorships for the newly launched AIR MILES Reward Program, now North America’s premier loyalty coalition program. He subsequently held marketing roles with AT&T Canada and other consumer-focused businesses. He holds an MBA from the University of Ottawa.

Through the development of new strategic partnerships, Andrew leads the continuous expansion of the commercial and social impact of the AIR MILES Reward Program across Canada. He was the original founder of Green Rewards, the world’s first environmental consumer loyalty program. Green Rewards was acquired by LoyaltyOne in 2008, spawning the launch of MyPlanet™ - a bold and innovative national initiative that inspires a green shift in Canadians’ lifestyle choices and shopping patterns by harnessing the power of the AIR MILES coalition of retailers and the reach of the program into more than two thirds of Canadian households.

Andrew has managed marketing organizations and loyalty programs throughout his career, in Canada and overseas. He is the Canadian Membership Chair for the Young Presidents’ Organization and also participates on several corporate, charitable and academic boards in Toronto. He speaks frequently across the country on the new green economy.

Andrew holds an MBA from McMaster University and a Bachelor of Science degree from Brandon University. He has been trained by former US Vice President and Nobel laureate Al Gore to help raise public awareness of the impact of climate change.

Bill is responsible for the day-to-day management of the COLLOQUY magazine and web site—including oversight of the editorial calendar, writers and researchers, and print and online production. He also regularly contributes to COLLOQUY's range of publications, including its weekly emails and white papers.

A seasoned writer and editor, Bill has published extensively, including two recent nonfiction books. He spent eight years as the editor of Writer's Digest, authoring several publications on the art of writing, and he has lectured and presented writer's workshops throughout the US. Bill received his BA at the University of Wisconsin-Madison School of Journalism.

Bringing more than 20 years of executive-level experience to his role as President, LoyaltyOne US, Bruce applies his expertise in customer management, analytics and loyalty marketing to help build successful corporate and brand partnerships. He is spearheading LoyaltyOne’s expansion in the US and international markets, responding to demand from corporate clients who need more effective differentiation strategies – and who have seen the proven success of the coalition loyalty model established by the AIR MILES Reward Program.

Bruce joined the AIR MILES organization in 1995 and progressed through a series of senior roles, ultimately overseeing relationship management with all Sponsors of North America’s premier coalition loyalty program. He was also responsible for business development, both within the coalition and under the aegis of LoyaltyOne’s parent company, Alliance Data.

Brian is responsible for the overall strategic leadership of Precima, a provider of customer management and analytical services to the retail and manufacturing sectors. Drawing on his extensive experience in loyalty and advanced analytics, he has worked with leading North American retailers, grocers and consumer packaged goods companies to implement effective customer management strategies.

Brian has contributed articles to various marketing publications and is a frequent speaker at industry events and forums. His expertise ranges from explaining how data-driven insights can shape profitable marketing initiatives to counseling senior retail executives on making the shift to customer-centricity.

Bryan is responsible for leading Alliance Data's LoyaltyOne enterprises. A highly regarded expert on enterprise loyalty, retail marketing, coalition marketing, and customer relationship management, he's a frequent speaker at international events, and his views are widely quoted in national and international publications. Bryan also contributes to COLLOQUY® magazine, both as an author and as a member of its editorial board.

Bryan joined the organization in 1992, was appointed President of AIR MILES in 1999, and assumed his current role in 2006. Bryan is an active participant in Queen's University's Venture Management program. He has a BScH (microbiology and biochemistry) and an MBA, both from Queen's University.

Bryan directs a team of analysts who interpret data gathered through the AIR MILES Reward Program and turn it into actionable strategies that change customer behavior.

Before joining AIR MILES, he was a Director at Wunderman, where he developed consumer-centric analytic and data strategies for companies ranging from consumer packaged goods to the financial sector. He has additional experience from previous positions in market research and CRM. He graduated from the University of Western Ontario with a BA in psychology.

In her role at COLLOQUY LoyaltyOne Consulting, Colleen works with companies—such as Procter & Gamble, Ukrop's, and Speedway—to develop marketing strategies that improve customer yield and corporate profits.

Her previous experience includes extensive work with Best Buy Stores in customer loyalty and marketing; she also held several relationship marketing roles for the Carlson Marketing Group. She received a BA in marketing management and French from the University of St. Thomas in St. Paul, Minnesota.

As a LoyaltyOne consultant, Dan advises on best practices in all areas of loyalty marketing, including program design, evaluation and growth strategies. Drawing on his expertise in customer-centric marketing, he helps develop and implement loyalty solutions that meet clients’ business objectives while creating value for their customers. He is part of a team of internationally recognized practitioners who work with a wide range of high-profile companies, among them Walgreens, MGM MIRAGE, HP Software and Visa International.

Based in Minneapolis, Dan came to LoyaltyOne from Best Buy, Inc., where he focused primarily on the transformation of Reward Zone – helping create the “free” version of the loyalty program, launching the Reward Zone MasterCard and overhauling the reward certificates portfolio. Previously, he spent a decade in advertising with agencies such as Rapp Collins Worldwide, Digitas and Brann Chicago. Among his many projects were the introduction of Charles Schwab’s Signature Services loyalty program and the re-launch of the ExxonMobil fleet credit card following the company’s post-merger re-branding.

Dan has an MBA from the Carlson School of Management at the University of Minnesota and an undergraduate degree in business from Eastern Illinois University.

In her role as Chief Sustainability Officer, Debbie is responsible for developing and maintaining a formal program of corporate sustainability at LoyaltyOne. She spearheads a range of initiatives to “green” all business operations, helping the global leader in loyalty marketing take the lead on environmental issues as well. Debbie recently led the project to build a silver and gold LEED certified call center that features the largest rooftop solar panel installation in Canada. She also drove an initiative to purchase a fleet of smart cars for the LoyaltyOne employees who take mass transit to work daily. Debbie is a respected expert in the sustainability industry, often requested to contribute her knowledge by speaking at events and writing articles.


Prior to joining LoyaltyOne, Debbie was Chief Operating Officer with Green Rewards, an innovative, eco-conscious loyalty business that is now integrated into the AIR MILES Reward Program. Previously, she progressed through various management roles in the marketing, workforce management and information technology sectors.

As Managing Partner of LoyaltyOne Consulting, Dennis helps companies expand their vision to embrace customer loyalty not simply as a marketing program but as an enterprise-wide strategy integrating every area of the business. Building on LoyaltyOne’s leadership in analytics and financial modeling, he and his team develop breakthrough solutions in all areas of customer strategy and experience design. He is a respected advocate for more sophisticated approaches to loyalty – grounded in data-driven insights and custom-tailored to open up new opportunities.

Dennis has more than two decades of experience consulting to companies in the retail, financial services, airline, hospitality, telecommunications and pharmaceutical sectors. An expert in loyalty program strategy as well as implementation and technology platforms, he spent many years with Carlson Marketing Worldwide, rising to the position of Vice President, Customer Loyalty and CRM. High-profile clients that have benefited from his counsel include Coca-Cola, ESPN, The Home Depot, Starbucks, Budget Rent A Car, The Limited, Eastman Kodak, Northwest Airlines, ExxonMobil, BellSouth, Chase and Bank of America, among many others.

As President of Direct Antidote, Di is responsible for all facets of the agency’s operations, from strategic planning and account management to creative and production services. The award-winning initiatives created by her team are imaginative, differentiating, memorable and designed to achieve quantifiable results while building long-term loyalty.

In a career that has taken her from South Africa to the US and Canada, Di has tackled every kind
of marketing challenge – from both the client and the agency side – for a diverse range of brands, products and services. She was formerly Vice President, Marketing for BMO InvestorLine and Chief Marketing Officer of Harrisdirect. Prior to joining Direct Antidote, she was Regional Director, North America with Euro RSCG and subsequently Executive Vice President, Director
of US Operations for Universal McCann.

Dino is responsible for the strategic management of key accounts in Eastern Canada, including Sobeys Atlantic, IGA, RONA, and Jean Coutu.

Prior to joining AIR MILES in 2003, Dino led his own marketing consulting practice, working with high-profile clients in Canada and the U.S. He has also held several executive positions in Canada and around the world at Reader's Digest Canada.

He received a bachelor of commerce degree from Concordia University; over the years he has received additional training from Harvard Business School and other executive-level programs.

Emmie is responsible for the online strategic direction for AIR MILES, including www.airmiles.ca, www.airmilesshops.ca, email, and emerging channels. She leads a team focused on the marketing, planning, delivery, operations, and analytics for these channels.

She has been interviewed widely on online shopping topics throughout Canada, including the growth of e-commerce and insight into the Canadian online shopper. Prior to joining AIR MILES, Emmie's career included marketing and advertising positions at Ogilvy One, Microsoft Canada, and Canadian Tire. She holds an HBBA from Wilfrid Laurier University.

Fawzia focuses on enhancing the customer experience within the AIR MILES Customer Care Centres—from the perspectives of both technology and process. AIR MILES delivers one of the most diverse and complex offerings to its 9.7 million active customers, with over 100 Sponsors and suppliers and thousands of rewards offerings. The Customer Care Centres handle over 5 million phone and email contacts annually.

As a LoyaltyOne consultant, Guy advises on best practices in all areas of loyalty marketing, including program development and implementation, relationship marketing strategy and tactical planning and execution. He draws on a wealth of experience in creating loyalty solutions for high-profile brands, with a particular expertise in supporting strategic marketing goals with innovative tactics designed to drive revenue and market share. He is part of a team of senior consultants who work with many well-known consumer-focused companies, including Walgreens, Target, Canadian Tire and Ulta Cosmetics.

Prior to joining LoyaltyOne, Guy held a senior position with Sears Holdings, where he managed national customer-centric loyalty initiatives for Sears and Kmart. Previously he was part of the management team at Limited Brands, where his loyalty marketing work in support of the Express brand included CRM, email/web-based programs and the redesign and relaunch of a private-label credit card. He began his career in information systems with AT&T and subsequently progressed through a series of product management and brand/customer marketing roles with Sabre Holdings.

Based in Chicago, Guy has an MBA and a B.S. in Economics from Southern Methodist University. He also completed a graduate exchange program in international marketing at the Instituto de Empresa in Madrid, Spain.

Ian is responsible for developing and implementing integrated loyalty strategies for leading companies in the high-frequency retail environment. An expert in analytical CRM and marketing strategy, he is also a senior faculty member of COLLOQUY and speaks frequently on loyalty at events across North America.

Prior to joining the AIR MILES Reward Program, Ian was Manager of Strategic Alliances and Partnerships at Reader's Digest. He previously held positions in retail, marketing analytics and distribution with Petro-Canada.

A finance graduate of HEC Montréal with an MBA from Queen's University, Ian is completing a doctoral degree at Cranfield University in the UK.

Jill's primary responsibility is to AIR MILES Collectors, ensuring there is a meaningful, relevant, and valued selection of rewards available within the program. Her team oversees more than 350 supply partnerships representing airlines and travel partners, merchandise suppliers, entertainment attractions, and retail partners.

Prior to joining AIR MILES, Jill spent 13 years in the airline industry with Wardair and Canadian Airlines, in capacities that included customer service, marketing, international planning, and brand development. She holds BS and MBA degrees from the University of Alberta.

John is responsible for sales and implementation of loyalty-marketing programs for Fortune 500 companies. He specializes in helping companies develop marketing initiatives to alter customer behavior, increase profits, and reduce churn.

He also serves as a contributing editor to COLLOQUY's magazine and web site, and is a frequently requested speaker on the subject of marketing and management at conferences around the US.

His experience includes 22 years in senior account management and creative direction at Maritz, a market research and performance incentive firm. He holds degrees in media and management from Webster University in St. Louis.

Kelly directs all publishing, education and research projects at COLLOQUY, where she draws on her broad experience as a loyalty strategy practitioner in developing articles, white papers and educational initiatives. An acknowledged expert in the theory and practice of loyalty marketing, she also regularly contributes to DM News, The DMA Insider, DIRECT and BrandWeek, and is often cited by publications such as Newsweek, Advertising Age and Smart Money.

Kelly is a featured presenter at many industry conferences and has taught loyalty workshops and webinars around the world. She previously launched and managed COLLOQUY’s strategic consultancy, working with clients such as Lennar Homes, MGM MIRAGE, Eddie Bauer, Best Buy, HP Software and Visa International. Prior to joining COLLOQUY in 1996, she held marketing positions with Buyers Choice (now The Polk Company), database marketer ACS and Equifax Consumer Direct..

Ken works in LoyaltyOne's Market Intelligence Group, where his team uses loyalty program data and advanced analytics to help clients like American Express, MasterCard, and Goodyear maintain their strategic advantage in the marketplace.

A key member of the COLLOQUY faculty, Ken has delivered speeches and seminars on the principles, practices, and technologies of loyalty marketing and data analytics throughout North America.

His experience includes six years with Hewlett-Packard and several roles at a data collection firm. He holds an honors B.Com. degree from McMaster University and a PMP (Project Management Professional) designation from the Project Management Institute.

Kevin directs Web-based initiatives for both internal and external customer audiences. Most recently he oversaw the construction, launch and management of a Web 2.0-enabled intranet site. He also helped develop the airmiles.ca consumer website, as well as the LoyaltyOne corporate website.

Kevin's expertise in using social computing strategies to maximize the efficiency of an organization has led to speaking engagements at various industry conferences in North America and abroad.

Kevin's prior experience includes global implementation consulting for Kindle Banking Systems and work with an Internet advertising startup. He is a graduate of Trinity College Dublin.

Lorne brings more than two decades of experience to his role as Senior Director, Brand & Promotions, for the AIR MILES Reward Program. He is responsible for all brand marketing via TV, radio and other mass channels, as well as national and local promotions on behalf of the loyalty coalition’s Sponsors. His mandate is to ensure cohesive brand integration and continuity in all interactions with AIR MILES Collectors.

Prior to joining LoyaltyOne, Lorne was Director, National & Regional Marketing, with McDonald’s Restaurants of Canada, where he developed and executed the annual marketing plan. Previously he held senior marketing and operations positions with restaurant chains mmmarvellous mmmuffins and Michel’s Baguette, as well as with Bell Mobility and the largest licensee of the Hudson’s Bay Company, operating under the Zellers Vision Centre, Bay Optical, Bay Hearing and Bay Home Improvements banners.

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Marie is responsible for managing relationships with key sponsors, including American Express, PharmaPlus, and HBC. Her role includes both long-term strategic planning and day-to-day management to ensure that each sponsor is using program data most effectively.

She began her AIR MILES career a decade ago and has held a variety of executive positions in business development, sponsor relations, and general business management. Before joining AIR MILES, Marie worked in an array of positions in private banking at TD Bank and managed credit card programs in Europe.

Marshall oversees both national promotions and corporate publications for AIR MILES, including Inspired Living magazine. Prior to joining AIR MILES, Marshall spent nine years in marketing at Shoppers Drug Mart, most recently as Director of Relationship Marketing and Promotions, where he was responsible for promotional events, direct-to-customer activities, publications, and vendor/partner loyalty marketing.

Marshall has an MBS from the Schulich School of Business at York University in Toronto and a BA in philosophy from the University of Winnipeg.

Mitchell is responsible for the corporate reputation, privacy practices, and communications activities of LoyaltyOne and its brands in Canada and the United States. His focus is public, stakeholder, government, regulatory, and trade affairs, as well as database governance and international consumer privacy and data protection policy.

Prior to joining LoyaltyOne, Mitchell was the manager of corporate communications for one of Canada's largest public relations agencies and consulted with many of Canada's top 100 companies. There he gained experience in corporate and brand communications planning, crisis and reputation management, public policy, and public affairs.

With more than 15 years of marketing and analytical experience, Neil specializes in using data to drive business decisions that help companies increase customer yield.

A recognized expert in analytical CRM and spatial analytics, he frequently shares his insights on consumer information and analytics at conferences, organizations, and universities.

Prior to joining AIR MILES in 2003, he held leadership positions with Generation 5, one of Canada's leading consumer insight companies, as well as with Sears Canada and Scotiabank.

As Associate Director, Marketing, Owen is the key architect and marketing lead on the My Planet Program, which inspires 10 million active AIR MILES Collectors to make more environmentally sustainable choices through earning and redemption opportunities featuring eco-friendly products and services.

An expert in green consumer intelligence and marketing, Owen is passionate about driving business initiatives that truly make a difference. He joined the AIR MILES team after serving as Vice President, Brand Authenticity, with Green Rewards, which became part of LoyaltyOne in 2008. Previously, he combined his background in developing socially conscious ventures with his experience in packaged goods marketing to co-found ClickGreener Inc., the online shopping portal provider subsequently acquired by Green Rewards. Trained by former US Vice President and Nobel laureate Al Gore, Owen speaks frequently to business and not-for-profit audiences on the new green economy.

In her role as Senior Editor, Sharon writes and edits stories for COLLOQUY magazine as well as for the colloquy.com website. She helps develop future communications and research initiatives, and also works on white papers and thought leadership content for other lines of business within LoyaltyOne.

Prior to joining COLLOQUY, Sharon was Executive Editor of DMNews (published by Haymarket Media), where she helped lead a team responsible for all print and online content covering the direct, database and digital marketing industry, including search engine and social media marketing. Previously she worked as a writer, editor and communications consultant, where her diverse clientele included Reed Business Information, Condé Nast Publications, the AARP, L’Oréal, Disney Channel and PBS. Sharon began her career in a series of writing and editorial roles with consumer and industry publications, including TV Guide, Child and National Jeweler. She has a BA from George Washington University

With more than 20 years of experience in contact center operation, Sharon specializes in process enhancement, quality assurance, and training and development. Her work at AIR MILES has included a successful restructuring of customer care procedures, improving performance of new hires, and an overhaul of the quality monitoring process—all with the goal of improving the Collector experience.

Prior to joining AIR MILES, she worked as a regional operations manager for Ford Motor Company.

Shelina has been with AIR MILES for over ten years, managing a number of key accounts that include Safeway, Shell, and BMO Bank of Montreal. She has extensive experience in designing database marketing programs for key consumer packaged goods manufactures, automotive manufacturers, and airlines.

Previously, Shelina worked for ICOM in database analysis and marketing. She has a dual HBBA degree in marketing and finance from Ryerson University; she has also completed several executive training programs through various institutions and Alliance Data.

Based in Calgary, Sol focuses on customer relationship metrics, advertising and marketing optimization, and strategic analytics. In developing and expanding new company initiatives, he draws on more than 15 years' experience working with high-profile corporate clients across North America.

Previously Sol was a senior vice president with McCann Worldgroup in San Francisco, leading the data and analytics team. Prior to that he held a senior position at AEGON Direct Marketing Services.

Sol's extensive speaking résumé includes appearances at some of North America's largest marketing conferences, as well as many training engagements and industry forums.