AIR MILES® is based on a coalition of Sponsors, Reward Suppliers, and affiliates. Today our coalition is more than 130 brand names strong. Together they reward AIR MILES Collectors through one shared currency, simply for doing their everyday shopping at thousands of locations, both physical and online.

The AIR MILES Reward Program is an iconic brand in Canada. In fact, 97% of Canadians know it well. The coalition enjoys the highest activity rates of any mass loyalty program, with approximately two-thirds of all Canadians actively collecting reward miles. So Canadian consumers know all about AIR MILES, and businesses are catching on.

How do participating businesses benefit from AIR MILES? It depends on the way you choose to participate, as described below. But everyone wins through the combined power of the coalition.

Sponsors that join the AIR MILES Reward Program enjoy turnkey access to one of the world's most successful loyalty programs. That means instant exposure to a new source of customers: 9.5 million AIR MILES Collectors. And it also means immediate access to the program's shared consumer database and world-class analytics that reveal who is buying what, where, when, and why.

There are many benefits unique to our coalition program that you won't find with proprietary or even partner loyalty programs. AIR MILES helps its Sponsors develop customer management, margin improvement, comp store sales, and sales promotion programs that are targeted and exclusive within their industry. Since we centralize coalition management, a participating Sponsor is able to focus their resources and investments on their own core business, leaving the loyalty operations to us. We manage Collector accounts, including rewards and redemptions. We own the rewards currency, and manage all liability and administration. And since we manage Collector communications across the coalition, we forge and foster new relationships between Sponsors. They can in turn partner on shared promotions to increase customer responsiveness.

Every minute of every day, another 1,000 AIR MILES Collectors make purchases at thousands of retail locations, both in person and online. Every one could be your next loyal customer. So what are you waiting for?

AIR MILES Reward Suppliers present the rewards Collectors dream of: everything from state-of-the-art electronics and high-end kitchen accessories to airfare, hotel stays, and cruises, to name just a few. There are also rewards they use every day, like appliances, photography, music, and certificates for groceries, gas, and more. Suppliers benefit from exposure to millions of AIR MILES Collectors, providing a new channel to promote their brands and acquire motivated new customers.

As a Supplier, you'll have opportunities to participate in various AIR MILES marketing vehicles, including the AIR MILES web site, our quarterly Statement Update (with a yearly distribution of over 10 million), and our biannual magazine (sent to 1.6 million of our best, most engaged Collectors). 

The AIR MILES Reward Program offers you a new, highly engaged, and responsive channel. You'll see a boost in incremental sales from your new customers, who now associate your brand with their reward. And for existing customers who are AIR MILES Collectors — you've given them a whole new reason to stay with you.

Partner with Canada's leading affiliate program to tap into the strength of AIR MILES and drive sales for your online business. Our airmilesshops.ca™ site is the AIR MILES® Reward Program's online shopping destination. Using this site as a portal, Collectors log on and shop at the web sites of our affiliate partners. This motivated audience enjoys earning AIR MILES reward miles by making purchases at more than 80 great stores that span a breadth of categories and include such leading brands as Amazon, Apple, eBay, Expedia, and Victoria's Secret. And at the same time, our affiliates drive incremental online revenues by tapping into a virtual sales team powered by the AIR MILES name.

Looking to drive traffic? We've got you covered. Or AIR MILES online affiliates benefit from our substantial marketing efforts and aggressive position in the marketplace. Almost 90% of Canadian e-commerce shoppers are AIR MILES Collectors. And our site receives between 700,000 and 1 million unique Collector visits per month. Our marketing for the site includes monthly emails to 2.1 million permission-based addresses plus online advertising, direct mail, promotional contests, special offers, and more.

Did you know airmilesshops.ca is Canada's largest, best-converting affiliate program? Conversion rates are greater than 6% on average, well exceeding industry standards. Analysis has shown our customers spend more to earn extra reward miles, increasing your order size. And we can report that our Collectors shop online more often (74%) and are much more likely to try out a new online store (80%) through our portal.

That's just part of the value of becoming an affiliate. You'll enjoy increased traffic, sales, and brand exposure for minimal startup costs and impact on your resources. And through our pay-for-performance model, you pay only for transactions generated by our site — an excellent value.

Looking for a memorable and meaningful way to increase sales, motivate your employees, generate leads, and show client appreciation? Use AIR MILES reward miles to recognize and motivate performance through the cost-effective, customizable AIR MILES Corporate Incentives program.

Recognized by 97% of the Canadian population, AIR MILES reward miles are a powerful, widely known currency, redeemable for over 800 desirable rewards. With approximately two thirds of Canadians as Collectors, offering AIR MILES reward miles provides a real, emotionally charged incentive. And because AIR MILES Collector channels and communication vehicles already exist, reward miles are a cost-effective source of inspiration for employees and clients alike.

Participating is easy because we've made the process seamless. AIR MILES Corporate Incentives is a turnkey program, so you don't have any rewards to source or inventory to manage. Yet we can tailor incentives to fit your unique budget and business needs. Our automated administration means you can manage your program with the click of a mouse. And a dedicated account manager will work with you to ensure personalized service and a successful program launch.

Take your incentives program to the next level with a proven name in loyalty.

Canadian retailers know that AIR MILES promotions spark positive results at the checkout. Now there's a great new way to give consumers a further boost in earning toward their dreams: the AIR MILES Bonus Card, preloaded with reward miles that Collectors simply deposit into their accounts.

The AIR MILES Bonus Card is easy to use.

• Preloaded with reward miles — you choose the denomination
• Customizable — add your company logo
• Turnkey — simply hand them out
• Easy — customers simply go online to deposit the reward miles into their accounts

How can the AIR MILES Bonus Card help your business? You can put the loyalty-building potential of the AIR MILES® Reward Program to work across a full range of opportunities:

• Generating sales — encourage new and repeat purchases
• Rewarding your best customers — use as a free gift to surprise and delight
• Consumer promotions — contests, sales events, anniversaries and more
• Employee programs — including recognition and incentive programs
• Customer Care — use as a goodwill gesture to resolve issues
• Channel incentives — sales targets, customer loyalty and referrals

The AIR MILES Bonus Card gives you the sales-driving, relationship-building, dream-fulfilling power of one of the world's most successful loyalty programs. All packed into a customizable little card.