TORONTO-March
9, 2010 – The AIR MILES® Reward Program, owned and operated by LoyaltyOne,
Inc., has announced the formation of a new division, AIR MILES for Social
Change, which is partnering with government agencies, energy utilities, transit
service providers, and non-governmental organizations (NGOs). These partnerships leverage the value of AIR
MILES reward miles and the program’s reach into more than 10 million Canadian
households to create incentives for energy conservation, public transit, waste
reduction and other sustainable choices to shift the attitudes and behaviours
of Canadians in favour of healthy living and the environment.