As President and Chief Executive Officer, Bryan leads all of the enterprises organized by Alliance Data under the LoyaltyOne umbrella: LoyaltyOne Consulting, the AIR MILES Reward Program, COLLOQUY, Direct Antidote and Precima. Joining the organization soon after its founding in 1992, he moved through a series of progressively senior roles, becoming President of the AIR MILES business in 1999 and assuming his current position in 2006.

Bryan is a highly regarded expert on enterprise loyalty, retail marketing, coalition marketing and customer relationship management. He is a frequent speaker at industry events around the globe, and his views are widely quoted in national and international publications. He also contributes to COLLOQUY magazine as a writer and a member of the editorial board.

A strong supporter of many community and charitable groups, Bryan is a board member of the Special Olympics Canada Foundation. He is also an active participant in the Venture Management program at Queen’s University.

Bringing more than 20 years of executive-level experience to his role as President, LoyaltyOne US, Bruce applies his expertise in customer management, analytics and loyalty marketing to help build successful corporate and brand partnerships. He is spearheading LoyaltyOne’s expansion in the US and international markets, responding to demand from corporate clients who need more effective differentiation strategies – and who have seen the proven success of the coalition loyalty model established by the AIR MILES Reward Program.

Bruce joined the AIR MILES organization in 1995 and progressed through a series of senior roles, ultimately overseeing relationship management with all Sponsors of North America’s premier coalition loyalty program. He was also responsible for business development, both within the coalition and under the aegis of LoyaltyOne’s parent company, Alliance Data.

Pietro brings a broad range of leadership experience in consumer marketing and loyalty strategy to his role as President, LoyaltyOne Canada. Responsible for all client services and new business development, he leads teams that serve LoyaltyOne’s array of high-profile Canadian clients as well as exploring sponsorship opportunities and other strategic partnerships for the AIR MILES Reward Program, North America’s premier coalition loyalty program.

Pietro rejoined LoyaltyOne in 2009 after serving as Executive Vice-President, Food Segment, with Loblaw Companies, where he headed up the national food procurement and merchandising group. Previously, he led one of the world’s most extensive and successful private label programs – and one of the largest brands in Canada – in his role as Executive Vice-President, Loblaw Brands/President’s Choice. During his original tenure with LoyaltyOne from 1995 to 2002,  Pietro managed rewards development and direct sales, and played a key role in the company’s US expansion. Earlier in his career, he held positions in retail grocery management and with strategy consulting firms in Canada and Europe.

As Senior Vice President and Chief Information Officer, Bruce is responsible for all IT systems and infrastructure, including one of Canada’s largest and most sophisticated customer data warehouses. His experience and vision are significant contributors to the success of LoyaltyOne.

Bruce has more than three decades of senior IT and CIO experience, with special expertise in customer care, billing distribution and loyalty program IT. Before joining us in 2006, he was partner and co-owner of an IT consulting firm subsequently sold to CGI Group Inc.; Senior Vice President IT and CIO of Shoppers Drug Mart, Canada’s leading retail drugstore chain; and CIO of Rogers Wireless, a major Canadian wireless telecommunications company. Bruce was inducted into the Canadian Information Productivity Awards Hall of Fame in 1997.

As Senior Vice-President and Chief Strategy Officer, Stephanie is responsible for enterprise development strategy, product innovation and acquisitions, as well as the introduction of new capabilities across LoyaltyOne. She also champions thought leadership throughout the organization as head of the Knowledge Office, directing information sharing and knowledge development, corporate social responsibility initiatives, business-to-business marketing, public relations and the COLLOQUY publishing and education group.

Stephanie was previously a senior principal with McKinsey & Company. In nearly two decades with the firm's Canadian consulting group, she tackled strategic challenges and helped boost bottom-line results for a wide array of North American retail (grocery and soft goods), financial services, telecom and consumer packaged goods companies. Her other achievements include establishing McKinsey's Canadian health care practice and publishing ground-breaking research on consumer loyalty.

As LoyaltyOne’s Senior Vice-President and Chief Operating Officer, Dave is responsible for all strategic planning and service delivery in our customer care, human resources and facilities management organizations. His leadership experience in these key areas spans strategic planning, sales, market segmentation, customer relationship management, customer satisfaction measurement, employee engagement and recruitment.

Dave came to LoyaltyOne from Percepta, where he was responsible for providing CRM solutions and contact management services, primarily to the automotive industry. His experience also includes time at Air Canada’s Aeroplan loyalty program; at TeleTech, where he worked with major clients CIBC and Ford; and at Bell Canada, where he managed business-to-business customer care and support centers.

As Senior Vice-President and Chief Marketing Officer, Neil is responsible for all aspects of marketing the AIR MILES Reward Program, including branding, e-business, promotions, direct mail and consumer products. His focus as CMO is on growing and evolving consumer engagement to ensure the continued leadership of North America’s premier coalition loyalty program. Neil also leads Direct Antidote, a full-service direct marketing agency under the LoyaltyOne umbrella.

While CMO of Shoppers Drug Mart, Neil oversaw the launch of major new sales channels and vendor strategies, including a customer education initiative and the Optimum loyalty program. Prior to joining the AIR MILES organization, he was president of Ammirati Puris Advertising and CMO of McDonald’s Canada.

As Senior Vice President, Legal Services, Michael leads the team responsible for all legal dimensions of the AIR MILES Reward Program, including contractual relations, intellectual property, compliance and other corporate matters related to the loyalty coalition’s extensive network of Sponsors and Reward Suppliers.

Prior to joining the AIR MILES organization, Michael was a partner at Fogler, Rubinoff LLP in the corporate and securities area. His breadth of legal experience includes a secondment to the Ontario Securities Commission, where he practiced in the Corporate Finance Department and the Office of the General Counsel. Michael is called to the Bar of Ontario and is a member of the Canadian Corporate Counsel Association.

Todd is responsible for managing vital corporate relationships with more than 120 Sponsors of the AIR MILES Reward Program in his role as Senior Vice-President and Chief Client Officer. He oversees all client services and business development groups, spearheading the pursuit of innovative partnership marketing strategies. He also plays a key business development role with LoyaltyOne’s parent company, Alliance Data.

Todd began his career in consumer packaged goods, progressing through a series of planning and finance roles with Unilever, Pepsico and Kraft. Joining the AIR MILES Reward Program in 1999 as Vice President, Finance, he soon added strategic planning and rewards management to his scope of responsibilities. His role ultimately expanded to include strategy, product development and acquisitions.

As Vice President, Business Development, Andrew explores new opportunities for LoyaltyOne US throughout North America backed by the resources of the global leader in coalition loyalty marketing. Drawing on his extensive background in credit card marketing, he has a particular focus on building relationships with current and prospective partners in the financial services sector. He is also responsible for LoyaltyOne Consulting, whose internationally recognized practitioners develop innovative loyalty strategies with clients across the continent from offices in Dallas, Minneapolis and San Francisco.

Prior to joining the LoyaltyOne US executive team, Andrew held a senior position with RBC Royal Bank, Canada’s largest financial institution, where he oversaw the design, launch and record-breaking growth of the RBC Rewards program. His expertise in loyalty strategy and execution dates from the early 1990s, when he helped foster key sponsorships in the critical post-launch years of the AIR MILES Reward Program, North America’s premier loyalty coalition program. He subsequently honed his expertise in customer recognition through marketing roles with AT&T Canada and other consumer-focused businesses.

As Managing Partner, Dennis leads the development of innovative, analytics-driven loyalty strategies for LoyaltyOne Consulting clients throughout North America. He directs a team of internationally recognized practitioners working with companies across the business spectrum, including MGM MIRAGE, Eddie Bauer, Best Buy, HP Software and Visa International. Looking at loyalty enterprise-wide rather than in the context of a specific program, their mandate is to build on LoyaltyOne’s leadership in sophisticated analytics and financial modeling to develop breakthrough initiatives in customer strategy and experience design. The solutions they deliver are grounded in deep consumer insights and custom-tailored to create new economic opportunities.

Dennis has more than two decades of experience consulting to companies in the retail, financial services, airline, hospitality, telecommunications and pharmaceutical sectors. An expert in loyalty program strategy as well as implementation and technology platforms, he spent many years with Carlson Marketing Worldwide, rising to the position of Vice President, Customer Loyalty and CRM. High-profile clients that have benefited from his counsel include Coca-Cola, ESPN, The Home Depot, Starbucks, Budget Rent A Car, The Limited, Eastman Kodak, Northwest Airlines, ExxonMobil, BellSouth, Chase and Bank of America, among many others. Most recently he was Vice President and General Manager of Business Development for Lifetouch Inc., guiding the photography company’s rapid retail expansion across the US.

As Vice President, Brian is responsible for Precima’s overall strategic and operational management, as well its relationships with customers and business partners. Drawing on his extensive experience in customer loyalty marketing and advanced analytics, he has worked with leading North American retailers and manufacturers to implement world-class customer management strategies.

Before joining Precima, Brian held a series of positions in LoyaltyOne businesses, notably providing client management and analytics for key Sponsors of the AIR MILES Reward Program. He has used data-driven customer insights to help shape successful business initiatives for clients in grocery, pharmacy, department store and specialty retailing, as well as financial services and consumer packaged goods. Brian shares his expertise in regular articles for marketing publications and is a frequent speaker at industry events and forums.

Miguel manages client relationships for Precima, a full-service provider of customer management solutions, in his position as Director of Consulting and Analytical Services. With more than 20 years of experience in the retail industry, he brings to his role a deep knowledge of all organizational functions, from supply chain management to loyalty marketing, as he helps retailers achieve long-term gains.

Prior to joining Precima, Miguel was general manager of customer management and analytics at Sears Canada. His earlier retail experience includes senior positions with HBC Canada and Toys “R” Us. Miguel’s insights on analytics and customer management have appeared in Forbes magazine and many trade publications. He is frequently invited to speak at industry conferences.

Neil leads a team of 65 analysts, researchers, statisticians and geographic information system (GIS) specialists in his role as Vice President, Consumer and Market Intelligence, with the
AIR MILES Reward Program. Their mandate: to gain increasingly sophisticated insights from customer data. A recognized expert in analytical relationship marketing and geospatial analytics, Neil helps some of North America’s leading companies in their efforts to better understand, predict and profitably influence consumer behavior.

Neil also serves as a Contributing Editor of COLLOQUY and frequently speaks on consumer information and analytics at industry and academic events. Prior to joining the AIR MILES organization, he was a senior consultant with Generation5, a leading consumer insight company, where he oversaw analytical CRM initiatives for clients such as Kraft Foods. He previously held leadership positions with Sears Canada and Scotiabank.

Lorne brings more than two decades of experience to his role as Senior Director, Brand & Promotions, for the AIR MILES Reward Program. He is responsible for all brand marketing via TV, radio and other mass channels, as well as national and local promotions on behalf of the loyalty coalition’s Sponsors. His mandate is to ensure cohesive brand integration and continuity in all interactions with AIR MILES Collectors.

Prior to joining LoyaltyOne, Lorne was Director, National & Regional Marketing, with McDonald’s Restaurants of Canada, where he developed and executed the annual marketing plan. Previously he held senior marketing and operations positions with restaurant chains mmmarvellous mmmuffins and Michel’s Baguette, as well as with Bell Mobility and the largest licensee of the Hudson’s Bay Company, operating under the Zellers Vision Centre, Bay Optical, Bay Hearing and Bay Home Improvements banners.

Through the development of new strategic partnerships, Andrew leads the continuous expansion of the commercial and social impact of the AIR MILES Reward Program across Canada. He was the original founder of Green Rewards, the world’s first environmental consumer loyalty program. Green Rewards was acquired by LoyaltyOne in 2008, spawning the launch of MyPlanet™ - a bold and innovative national initiative that inspires a green shift in Canadians’ lifestyle choices and shopping patterns by harnessing the power of the AIR MILES coalition of retailers and the reach of the program into more than two thirds of Canadian households.


Andrew has managed marketing organizations and loyalty programs throughout his career, in Canada and overseas. He is the Canadian Membership Chair for the Young Presidents’ Organization and also participates on several corporate, charitable and academic boards in Toronto. He speaks frequently across the country on the new green economy.

Andrew holds an MBA from McMaster University and a Bachelor of Science degree from Brandon University. He has been trained by former US Vice President and Nobel laureate Al Gore to help raise public awareness of the impact of climate change.

 

Based in Calgary, Blair oversees day-to-day operations and management strategy for the AIR MILES Reward Program in Western Canada. As Vice President, Client Services, he works with loyalty coalition partners such as Safeway, Shell and the Forzani Group, helping turn customer insights into pragmatic initiatives for profitable business growth.

Blair brings a strong retail background to his executive role. Before joining the AIR MILES organization, he was responsible for marketing, advertising and merchandising at Mark’s Work Wearhouse, Canada’s largest specialty apparel retailer. He previously held a range of positions in marketing, research and store development with leading grocery chains Sobeys and Safeway.

As President of Direct Antidote, Di is responsible for all facets of the agency’s operations, from strategic planning and account management to creative and production services. The award-winning initiatives created by her team are imaginative, differentiating, memorable and designed to achieve quantifiable results while building long-term loyalty.

In a career that has taken her from South Africa to the US and Canada, Di has tackled every kind
of marketing challenge – from both the client and the agency side – for a diverse range of brands, products and services. She was formerly Vice President, Marketing for BMO InvestorLine and Chief Marketing Officer of Harrisdirect. Prior to joining Direct Antidote, she was Regional Director, North America with Euro RSCG and subsequently Executive Vice President, Director
of US Operations for Universal McCann.

Kelly directs all publishing, education and research projects at COLLOQUY, where she draws on her broad experience as a loyalty strategy practitioner in developing articles, white papers and educational initiatives. An acknowledged expert in the theory and practice of loyalty marketing, she also regularly contributes to DM News, The DMA Insider, DIRECT and BrandWeek, and is often cited by publications such as Newsweek, Advertising Age and Smart Money.

Kelly is a featured presenter at many industry conferences and has taught loyalty workshops and webinars around the world. She previously launched and managed COLLOQUY’s strategic consultancy, working with clients such as Lennar Homes, MGM MIRAGE, Eddie Bauer, Best Buy, HP Software and Visa International. Prior to joining COLLOQUY in 1996, she held marketing positions with Buyers Choice (now The Polk Company), database marketer ACS and Equifax Consumer Direct.

In her role as Chief Sustainability Officer, Debbie is responsible for developing and maintaining a formal program of corporate sustainability at LoyaltyOne. She spearheads a range of initiatives to “green” all business operations, helping the global leader in loyalty marketing take the lead on environmental issues as well. Debbie recently led the project to build a silver and gold LEED certified call center that features the largest rooftop solar panel installation in Canada. She also drove an initiative to purchase a fleet of smart cars for the LoyaltyOne employees who take mass transit to work daily. Debbie is a respected expert in the sustainability industry, often requested to contribute her knowledge by speaking at events and writing articles.

Prior to joining LoyaltyOne, Debbie was Chief Operating Officer with Green Rewards, an innovative, eco-conscious loyalty business that is now integrated into the AIR MILES Reward Program. Previously, she progressed through various management roles in the marketing, workforce management and information technology sectors.

Debbie has been trained by former US Vice President and Nobel laureate Al Gore to help raise public awareness of the impact of climate change. She is also a volunteer advisor on sustainability and other issues with MaRS, the Toronto-based innovation centre that helps science, technology and social entrepreneurs create and grow new enterprises. Debbie is also a member of Partners in Project Green and Greening Greater Toronto taskforce.