Challenge:Faced with stiff competition from big-box retailers adding grocery items to their shelves, plus the rapid spread of everyday low pricing, a grocer had reduced prices storewide and was still seeing minimal growth in average transaction sizes.

Solution: The grocer deployed a program of time-limited promotions aimed at Loyalty Program Members, who were flagged by data analysis as spending well above the norm. Promotions were timed to coincide with historical peaks such as holiday long weekends.