Founded in 1962, Lumen has grown into Quebec’s leading distributor of electrical and automation products. Looking to differentiate itself in a competitive market, in 1996 it became an early sponsor of AIR MILES for Business. Now more than 80% of Lumen customers are Collectors.

While they can sign up using their personal accounts, most customers join the business program, allowing them to either redeem the reward miles themselves or give them as employee incentives. And it doesn’t take long to save for significant rewards. Leblanc regularly hears from customers who have redeemed for travel to Australia or Asia.